Description
What does "Onomastics" mean? / Onomastics is the science of names, naming conventions, and the origin and history of names. / And what can it do for us? / Whenever you have a DB with personal information, you want a good quality of your data. It can be a phone book, a member list, client list, whatever. / Think of what happens if your company sends the same 2 letters to the same client, one to "Bill Clinton" and one to "William Clinton". Or when Julia receives a letter to "Mr. Julia Roberts". / Besides the extra costs, the client will have a bad impression of your organization. / Things like that happen way too often when entering a form: / * Someone selected the wrong gender radio button. / * Someone adds "Rick Miller" as new client because the existing record is listed as "Richard Miller". / The BlueShoes Onomastic plugin can reduce these kind of errors before they happen.
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